With over 20 years of experience in the beauty industry, Yureesh became the most booked L’Oréal Professional Artist for 3 consecutive years, before joining his new team in 2021, as the Global Director of Development at Pureology. Yureesh has gained experience in many different arenas. Firmly believing in the idiom, ‘when you learn, teach,’ he would love to share with the industry at large the various tools to success he has learned, and taught, over the years to just a fraction of our amazing industry.
The foundation of Yureesh’s experience began as a stylist behind the chair with a very extensive, loyal following. Specializing in ALL haircutting, to include women’s, men’s, barbering, & all textures from every ethnicity. Looking for areas to grow his own career & serve others in the industry looking to do the same, he stepped into the role of an educator, facilitator, & designer of education programs for salons, national academies, L’Oréal Professional Products Division, & Pureology.
Yureesh has developed entire apprenticeship programs, which are utilized in multiple salons around the country. His experience includes training new stylists from their first introduction to this industry, all the way to completion & into skill mastery. Mentoring & coaching them in how to achieve success in the salon, building clientele, & maximizing revenue. He also designed the entire hair cutting curriculum for a national academy while managing it on an operational level.
New York Hair by Yureesh
I inspire, I motivate, and I share tools that aid in creating a more successful and fulfilling career and life. The beauty industry changed my life. It gave a lost young man direction, and over time that direction became my purpose. I firmly believe in the adage ‘When you learn, teach.’ And I believe that it is my responsibility to share what I’ve learned over the course of my career to aid YOU in achieving ALL of your goals & dreams in your career and in life.
The foundation of Yureesh’s experience began as a stylist behind the chair with a very extensive and loyal following. Specializing in ALL haircutting, to include women’s, men’s, barbering, & all textures from every ethnicity. Looking for areas to grow his own career & serve others in the industry looking to do the same, he stepped into the role of an educator, facilitator & designer of education programs for salons, national academies, L’Oreal Professional Products Division, & Pureology.
Yureesh develops entire apprenticeship programs, which are utilized in multiple salons around the country. He mentors & coaches stylists in how to achieve success in the salon, building clientele & maximizing revenue.
He designed the entire hair-cutting curriculum for a national academy & continued to run it on an operational level. Ensuring that each attendee had all of their needs not only met but exceeded, in the quality of education & in their quality of experience.
Yureesh develops customized 1- & 2-day education programs in hair cutting, business development & personal development that he facilitates digitally and LIVE in salons across the United States. Achieving real results that truly move the needle positively in the way of skills, increasing revenue & improving the ability of salon teams to work more effectively & efficiently together to improve the overall client experience & the profitability of the salon.
Yureesh’s role as an educator for various L’Oreal brands has afforded him a vast array of additional experience & opportunities in the industry. He has developed/consulted on multiple education programs that are used all over the world. He addresses the ever-changing business climate with proven effective tools, techniques & strategies, as well as the heightened level of service, experience & connection that clients demand in return for their loyalty.
His hair-cutting techniques from foundational to the latest trends, beginner to master, will ensure from a service perspective that a stylist’s work is always relevant, customized & fresh. Through a true understanding of technique, the stylist’s artistry & expertise is able to shine. Keeping the stylist consistently inspired & motivated, able to deliver with confidence the quality of work that will surprise & delight every client that graces their chair.
Yureesh has trained lead artists of L’Oreal Professionnel, Mizani, Matrix, Kerastase, Shu Uemura, Redken, Pureology & Baxter, as well as a number of Social Media Influencers in the art of facilitating education. He covers how to keep attendees engaged & excited to learn while ensuring that all information is easily retained long after the event, in order to support their wishes to grow. He also worked with corporate teams during times of transition & growth, sharing with them the tools that will allow them to work together as one team with one voice & a single message. He accomplishes goals that businesses require to stay ahead of the pack, accessing and building the strength of a strong, unified team.
Yureesh privately coaches executives, ‘train the trainers’, artists & social media influencers in the art of facilitation & education formatting so they can show up in total confidence, in full control of the room, delivering their programs in a way that keeps their audience truly engaged.
Yureesh has been trained by some of the best in the business. After getting his cosmetology license, he completed an extensive apprenticeship at diPietro Todd Salons & Academy in the San Francisco Bay Area where he mastered the craft of hair-cutting & styling.
This is where he also began his journey in education, learning how to facilitate education as an individual as well as in a group setting & how to format it properly to honor time constraints & the ability of students to retain information.
Yureesh trained with Blair Singer in multiple settings, as well as at his ‘Training Academy’ in the art of facilitation & the science of effective adult learning techniques. He trained with Chris Baran in a number of areas, as well as at his ‘Fuel Academy,’ furthering his mastery of facilitation & adult learning. Industry icon Sam Villa trained Yureesh in facilitation, presentation, adult-learning & coaching.
Rounding it off is his training with John Stellato in personal development, coaching, adult-learning & facilitation.
Yureesh is privileged to not only be trained by John Stellato, but he also led multiple training workshops alongside him. Life also provided experience in the way of running many businesses in senior management positions prior to entering into the beauty industry at age 29.
He also had a lengthy apprenticeship on New York City’s Commodities Exchange under one of its top traders. This is where Yureesh learned the ins & outs of how to run a business, what makes it successful or a failure & the numbers behind it all. He also trained to be a substance abuse counselor. This experience gave him invaluable information & experience in human connection, relationships & how to build trust in a meaningful way with anyone.
Yureesh credits the beauty industry with changing his life. It transformed a lost young man by giving him a direction, and over time that direction became his purpose.
In order to achieve success Yureesh had to learn, and master, three areas. The art of hair-cutting, the science of business development, and the search for fulfillment in career and life through personal development.
After mastering those elements Yureesh felt he had no choice but to share those tools with others. This is why education is so important to him, and his role as an educator is so vital to him. Education has become his true passion. Yureesh believes that no matter how good we are at something, or how well we are doing, that we can always be, and do, better. And that through education, ANYTHING IS POSSIBLE.