What does your team need next?
Every floor is different — so I don’t show up with a set curriculum. I start by listening: a conversation about your team, your clients, and where things get stuck. Then I build the session around what yourroom actually needs — whether that’s the consultation, pricing conversations, rebooking language, or how your team communicates with each other.
I’m Yureesh Hooker — 26 years behind the chair, former AVP of Education at L’Oréal PPD (Pureology, Mizani, Biolage), Kérastase Icon Artist. I’ve had the privilege of teaching 20,000+ professionals, and I’m still learning from every room I walk into.
Yureesh Hooker · NYCWhere we often start
Built around what your room needs.
These are the areas salons most often ask me into — starting points, not a set menu. The session we build together might be one of these, a blend, or something we discover in the conversation.
The consultation that closes
Reading face shape, texture, lifestyle, and work environment — then saying the words that turn a consult into a confident yes.
Pricing with confidence
Charging what the work is worth and saying it without flinching — for stylists at every level, in their own voice.
Rebooking language
The conversation that gets the next appointment booked before the client leaves the chair — loyalty you can see in the calendar.
Team communication & culture
How your floor talks to each other, handles friction, and holds standards — the difference between staff and a team.
Whatever we build, it rests on one philosophy: education creates understanding — implementation creates results. My goal is that your team leaves with something they can use Monday morning, not just something they enjoyed hearing.
Receipts
What it does to the numbers.
“Consult-to-sale went from 40% to 88% in six months.”
Marcus T. · salon owner, Atlanta“22 months running without losing a senior stylist — and our first million-dollar year.”
Devin R. · salon owner, Dallas26
Years behind the chair
20,000+
Professionals taught
1,000+
Workshops delivered
20+
Years educating
Formats
Shaped together, not off a shelf.
Sessions run in your space, on your schedule — evenings and Mondays included. After we talk, you’ll have a tailored proposal within 24 hours.
Start with a conversation.
No pitch — tell me about your room, and I’ll tell you honestly whether I can help. If I’m not the right fit, I’ll say so.
“Education creates understanding. Implementation creates results.” — the philosophy behind every YureeshStyle room.